Don't let the complicated lingo and terminology serve to confuse you when it comes to search engine optimization. Read this article to get great tips on SEO that will help you along.
Search engine optimization is a useful tool for businesses new to the internet market. While Google and other search engines may seem complex, their algorithms are very similar. Companies such as Google utilize bots that prowl the internet for specific content. If your website has the content it is seeking, your page will be listed higher among search results. In other words, search engine optimization pays for itself in publicity.
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Search engine optimization is a tool to improve a web site's visibility in search engine results. An optimized web site will help to keep your product or service in the first page or two of search engine results. After all, a web site doesn't do much good if no one can find it.
Your domain name should contain a keyword related to your content. Make sure your website is easily found when people search for it. Visitors may be drawn through ads, but are also often drawn by using a keyword search for your type of product.
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When optimizing your site for Google, do not use "semi spam" copy. Recent Google algorithm changes penalize not only obvious spam (e.g. "Get X@naX from 0verseas"), but also low quality content that has no useful purpose other than to drive visitors to a site. Articles spun by computers are a good example of this kind of content.
Never utilize Flash on a site that you wish to be optimized. It takes forever to load and isn't readable by search engines. To make a site search engine optimized, the content must be viewable by search engines.
Link your articles to the best directories. The best directories are the ones most often searched, so those are the ones you want to choose. Stay away from the poor ones, they are often overlooked for having too much duplicated and stolen content. Don't associate with a directory that will give you a bad reputation.
Search engines crawl your entire site by default so you should include a robots.txt file to exclude pages that are not relevant to your site topic. Write the file and upload it to the root directory of the site. This will tell the search engine what to ignore right away so it doesn't waste time going through info that is not important.
Make sure to use keywords in your URL. You can either include them in your domain name, but if you do not wish to change the name of your site, you can also use keywords the directory path, or in the file names if you offer material that can be downloaded.
Learn HTML before trying to write your own page. If your code is written incorrectly then the search engines will not be able to read it and it won't get added to the index. You can validate your HTML to make sure that there are no issues in your coding of the site.
A good search engine optimization tool lets you check the popularity of keyword searches on the internet. Having popular keywords is imperative in optimizing your search engine results. SEO tools allow you to see which keywords are trending in popularity at any given time.
Keywords should be placed heavily on your page. By using them many times, this will help the search engines to determine what your page is all about. Use the key phrases that you have chosen several times, putting them as close to the top of your new page as you can. Placing key phrases in the proper place on your website, will help search engines recognize your site.
As you optimize your site, remember that your actual business competitors and your search engine results competitors aren't necessarily the same companies. This will determine your specific keywords as you begin to generate your site content. If you sell life insurance, your keyword should include both words: "life" and "insurance".
Use the H2 and H3 tags sparingly as they can trick search engine spiders into thinking your website is spam. The actual algorithms and mathematical equations used by search engines to determine page rank aren't entirely known, but many believe they have at least a good idea. The space between header tags seems to be an indicator of a spam site, so only using one (H1) can avoid that problem entirely.
To get better traffic from your site's RSS feed, use keywords there just like you would on your own page. This will help users to find your feed through search engine, which will lead to more visitors for your site. The best places to insert keywords are your feed's title and description.
If you add a podcast or video to your website to attract visitors, make sure you get them transcribed. By adding the text to your website you're creating brand new content that will NOT show as a duplicate. Make sure to title the page and post differently than you have the video, but include your keywords.
Resign yourself to performing search engine optimization daily. SEO isn't a process that can be done in a day, a week or even, a month. It is an on-going commitment that requires constant attention. Make SEO part of your daily routine and it will pay off for you down the line.
When creating a website title, make sure that you insert keywords. Search engines use bots in order to find websites when a keyword is entered into the search bar, and if your keywords are in the title of your site, your site will be more visible and relevant to the bot, giving you more favorable SERP results.
If you've read this article carefully, search engine optimization shouldn't seem like such a confusing task anymore. Just remember the basic principles underlying the tips you've been given, and apply them to your website. Before you know it, your traffic will have skyrocketed, and your customer base will be expanding.